People are becoming aware that robots or other artificial intelligence (AI), as usually done by people, can perform certain tasks.
In the study by market researcher Euromonitor International, this is one of the top ten global consumer trends for 2020. The “Top 10 Global Marketing Trends 2020” study identifies the most prominent trends in consumer behavior this year.
“Two main topics in 2020 are evident – comfort and personal control, the top global market trends,” the report said. “People must strike an equilibrium between both, and this is not always easy.”
According to Euromonitor International, the top 10 global consumer trends in 2020 are:
Beyond Human: The standard is artificial intelligence. Consumers use AI for convenience and businesses incorporate this technology to simplify processes and deliver personalized solutions.
Catch Me in Seconds: Capturing consumer interest requires descriptive, meaningful and multi-sensory contents which may be processed immediately with the readily available amount of information.
Frictionless Mobility: Consumers want modular, customized transport options which allow for a seamless journey, taking into account time, budget, weather and occasion.
Inclusive for All: The brands reframe their products and services so that they are accessible to all. Brand relevance measurements will be diversity.
Minding Myself: Priority mental health and product research to address specific well-being needs.
Multifunctional Homes: The freedom to do everything from home comfort to work, shopping, training and other tasks changes consumer habits to home consumption.
Private Personalization: Consumers want tailor-made experiences but are worried about personal data collection and sharing. Consumers would probably opt out of interactions that are digitally generated that do not add value.
Proudly Local, Going Global: Consumers come back to their roots. By improving their local credentials, Niche brands launch their global route of growth. Through forming their goods into the local culture, multinationals are becoming sophisticated.
Reuse Revolutionaries: Ethical customers are looking for solutions to rising environmental impact and waste by means of single use goods. Current circular business models are aimed at providing more by sharing, reuse, recycle and renting.
We Want Clean Air Everywhere: With the proliferation of climate activism the effect of air pollution on safety is widely known. Enterprises face pressure to provide solutions to avoid the impacts of poor air quality for the environment and customers. The future contributes to cleaner and prosperous urban areas.